The insigh

Young people don't just choose what to watch. They choose what to be part of.

Young audiences are looking for experiences that allow them to connect, belong to a community and be part of something worth experiencing and sharing.

The real competition isn't just other films. It's everything else they could be doing on a Saturday night.

The Idea

Cinesa Room. Bringing drop culture to cinema.

We created Cinesa Room, a cultural platform that transforms cinema auditoriums into spaces for connection, community and collective experiences.

Inspired by the logic of drops in fashion and music, every edition is conceived as a limited, one-of-a-kind cultural event.

Each drop has its own identity, community, collaborators and experience. Something that happens once, brings people together and never comes back in quite the same way.

A new model designed to turn Cinesa from a cinema exhibitor into a cultural programmer.

The First Drop: Cinesa Room Horror Edition

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Seventeen hours of horror. Six cities. One shared experience.

For its first drop, we chose horror: a genre with a deeply engaged fan community and the potential to create an extraordinary collective experience.

A seventeen-hour horror marathon brought together films, live performances, interactive challenges, creators, exclusive collaborations and limited-edition products.

All happening simultaneously across six Spanish cities.

Cinema was still at the heart of the experience. But the reason to go was bigger than the films themselves.

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