
How to reinvent the honeymoon category? Creating a product that is impossible to ignore.
To the Moon and Beyond
Honimunn
Honimunn was born with a clear ambition: to become the most sought-after honeymoon agency in Spain and Mexico. A sector trapped in clichés, empty promises, and tired visual codes. So we decided to break it from within.
We created the first honeymoon that literally brings you closer to the moon.
A real 19-day experience that combined iconic destinations, space training, and a suborbital flight. It wasn't a concept. It wasn't a commercial. It was a real product, designed to turn a universal promise “I love you to the moon and beyond” into a tangible experience.
Results on an investment of €15,000, media included.
+95 media appearances
+400M potential impacts
3 months of continuous coverage
Media Value: +€500,000
Estimated ROI: 2700%
To the Moon and Beyond was not a campaign.
It was the launch of a brand.
