Addicted to pleasure.
A vision from Hellend for Noho, a new beach club in the heart of Ibiza, a sacred temple inspired by the Eye of Horus where the senses awaken and pleasure is celebrated as art.
The concept
They say that when the gods abandoned Earth, Horus left his Eye on a sacred beach, so that humans would not forget the art of living. There, Noho was born: a modern temple where the senses are awakened, where pleasure is a ritual and hospitality is a religion.
The concept
They say that when the gods abandoned Earth, Horus left his Eye on a sacred beach, so that humans would not forget the art of living. There, Noho was born: a modern temple where the senses are awakened, where pleasure is a ritual and hospitality is a religion.
Web design
A website that represents a lifestyle. With a new design focused on readability, this platform not only optimizes the reading experience, but also brings back warmth and minimalism. Its main objective is to solve the limitations detected in the previous version, offering a more intuitive and refined interface.
Moodboard
Images that evoke feelings. Each photo should awaken the senses: you should smell the sea, feel the breeze, or sense the texture of the fabric when you look at it. The key is in the sensory atmosphere, the light of the moment, and the texture captured by the lens. Images that give you pleasure when you see them.
The brochure
More than just a brochure, it will be a collectible magazine that explores the universe of pleasure from a sensory and sophisticated narrative. Through photographs that awaken the senses and accompanying texts that draw on the rational and the symbolic, we will tell the story of how we inhabit the temple of pleasure.
The applications
Designed to be striking, quickly readable, projecting elegance, order, and high visual value. The pieces will have a minimalist, direct, and aspirational approach. The message is short, direct, and categorical, reinforcing Noho's identity as a temple of pleasure.
The Answer
For the new brand identity, we focused on the powerful connections that pleasure creates in our minds. We believe that pleasure is a form of intelligence, a spiritual practice, and the oldest art of all: the art of living. This concept was the driving force behind Noho's identity. Inspired by the Eye of Horus, every detail is a ritual: food, music, dance, and landscape. The result is a brand identity that elegantly connects sensory experiences.
Addicted to pleasure: our brand concept. At Noho, we don't seek pleasure. We live it. We provoke it, we celebrate it.
Creativity for Noho.
Services
Creative concept.
Art direction.
Brand Identity.
Web design.
A project in
collaboration with:
Client:
NOHO
Creative Executive director and Art Direction:
Elena García Menéndez
Director of Customer Services and Communication:
Cecilia Ortiz
Graphic designer:
Noann Moreno
Web designer:
Kiko Peláez
SEO/SEM:
Álex Medina