top of page
4cromos_aspace.png

#opentowork.

An advertising campaign for an NGO that doesn’t want your pity, just your money.

We spend on tons of brands that make us feel more prestigious, wiser, richer, more attractive, more energetic, more entertained… Yet when it comes to donating, even though we feel pity, it’s hard to part with our money.

That’s why our approach to helping Aspace raise €1 million is shifting from evoking pity to promoting shared responsibility. Our connecting tone? Humor and authenticity. We showcase the reality of people with cerebral palsy, an often-overlooked condition.

Services

Creative concept.

Art direction.

Strategy

Pr and Communication

Illustration

Audiovisual production.

A project in

collaboration with:

Client:

ASPACE

Creative Executive director and Art Direction:

Elena García Menéndez

Copywriter and creative:

Belén Hinojar

Creative director and copywriter:
Jaume Gubianes

Production company:

Royal Family Films​

Pr and communication company:
Evercomm

bottom of page