Fe Everywhere
The new way to evangelize: sharing your faith.
Fe Everywhere is not a fashion brand, it is a fashion brand for sharing your faith. A project launched by Hellend that turns clothing into a vehicle for conversation, community, and belonging.
The challenge
There is a generation of young believers who feel the need to proudly show their faith. They feel it, but they can't find an aspirational aesthetic with which to express themselves. That's why we created Fe Everywhere, so they can show their faith everywhere.
The challenge was clear: to create a brand capable of dressing faith without disguising it, integrating it into everyday life, visual culture, and contemporary language.
The idea
Fe Everywhere proposes a new way of evangelizing:not from the pulpit, but from the street. Not from discourse, but from encounter. Clothing as an excuse to open real conversations about what we believe.
The project
starts with a universal garment: the sweatshirt.
Limited editions, produced in Portugal, premium organic cotton, high-quality embroidery, and an intimate detail inside each garment: a different psalm, designed for the wearer.
It's not just design. It's a message, identity, and experience.
Each launch works as a controlled drop, with measured risk and a sustainable business model from day one.
The model
Fe Everywhere is our own venture: conceived, financed, and executed by Hellend.
We developed the concept, positioning, identity, economic model, and growth strategy.
We invested in the project and launched it on the market with a clear logic: build community before volume.
Fashion, faith, and business coexist in a lightweight, scalable, purpose-driven system.
